Wednesday, March 4, 2009

Organic Coke

Historically, the organic farms have been relatively small family-run farms — which is why the retro-food was once only available in small stores or farmers’ markets. However, since the early 1990s organic food has had growth rates of around 20% a year, far ahead of the rest of the food industry. With the market share of organic food outpacing much of the food industry, many big corporations have moved into the market of retro-food production.

So for over a hundred years, while we thought we were always drinking the real thing, we were in fact consuming a spin-of version of the original health drink; a Fake! Only with this historical information one realizes the new Diet Coke Plus health drink might just be the most original coke produced in our lifetime. As I see it, Coca Cola Company is moving in an interesting direction with Diet Coke Plus, but they still have to push further in order to truly return to their origins. In their upcoming Coke product they should drop all the chemically engineered additives and produce a truly authentic old fashioned soft drink. After Diet Coke, Cherry Coke, Classic Coke, Coke Zero, Diet Coke Plus and Coke Splenda, I want my Organic Coke! Because you can’t beat the original thing.

Organic Coke, Image by Koert van Mensvoort for NextNature.net

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